Film Director & Creative Producer
2024 — 2026
Gumnut Films · Melbourne
Currently working as a freelance Commercial Director, helping shape future-focused brands through strategic, impactful, high-end content.
Recent work includes TV commercials for Australia’s leading advertising agency and a short film invited to the 2025 Cannes Film Festival.
Creative Lead & Head of Content — Germany, Italy, Spain
2022 — 2024
Lynk & Co · Berlin
Lynk & Co is a mobility brand redefining car ownership through flexible subscription models and sustainably designed vehicles — a joint venture between Geely and Volvo, blending Scandinavian innovation with smart connectivity across Europe.
Spearheaded end-to-end development and execution of comprehensive video and photography content strategies across Germany, Italy, and Spain, ensuring alignment with overarching brand vision and regional objectives.
- Directed and produced high-impact visual content including editorial, product, campaign, and behind-the-scenes materials.
- Managed complex international productions, including large-scale TV and film shoots across diverse locations and teams.
- Established and maintained a cohesive visual identity, delivering a full suite of brand assets for digital and print.
- Partnered closely with creative and marketing leadership to drive brand engagement, audience growth, and measurable sales uplift.
- Oversaw cross-functional creative teams and third-party collaborators, ensuring consistent delivery of premium content across all channels.
Head of Creative Content
2017 — 2022
Pentatonic · Berlin
Pentatonic is a pioneering design and technology company at the forefront of the circular economy, collaborating with leading global brands to transform waste materials into high-performance, sustainable products.
Held full ownership of Pentatonic’s visual media across all stages — from creative concepting and production through to post-production and final delivery.
- Defined the brand’s visual identity and aesthetic direction across all content.
- Led creative concept development to ensure innovative and brand-aligned storytelling.
- Strategically planned and executed content calendars in alignment with marketing campaigns and product launches.
- Managed post-production workflows across multiple platforms, ensuring consistency and high-quality output.
- Delivered a diverse suite of assets including product pack shots, video content, lifestyle imagery, behind-the-scenes visuals, and editorial-style campaigns.
Creative Content Producer & Social Media Manager
2015 — 2017
Bompas & Parr · London
Bompas & Parr is a visionary studio creating immersive, sensory-led experiences that fuse food, design, and performance. Worked closely with the Creative Brand Director to establish a strategic content programme aimed at increasing brand awareness.
- Conceptualised and developed compelling creative and narratives aligned with Bompas & Parr’s brand identity and core values.
- Crafted creative and engaging treatments tailored to specific briefs.
- Produced and directed dynamic visual content integrating imagery, sound, and storytelling.
- Managed and grew the studio’s social media presence across Instagram, Facebook, and Twitter.
- Partnered with content and events teams to create still and motion visuals for project promotion and marketing campaigns.
Video Tech — Doctor Strange
2015
Marvel Studios · London
Collaborated closely with the Video Lead to set up and maintain all video systems and on-set infrastructure at Pinewood Studios and various filming locations.
- Provided technical support to ensure smooth operation of all video equipment throughout production.
- Handled data wrangling, encoding, and secure media backup processes.
- Logged and reported data transfers, maintaining detailed records and version control.
- Delivered general on-set production support across departments.
Production Assistant — The Amazing Race
2014
Channel 7 · Melbourne
Channel 7 is one of Australia’s leading commercial free-to-air networks, delivering a diverse range of high-quality programming across news, sports, entertainment, and lifestyle.
- Led overnight data ingest operations, ensuring secure and efficient management of all footage.
- Provided comprehensive production support across departments on-set and on location.
- Captured behind-the-scenes video and photography to support promotional and archival needs.